Qmall

Catalyst of inspiration

Location: Doha, Qatar
Sector: Retail
Year: 2017
Senior brand designer: Clive Connaughton
Agency: 60 Degrees

Disciplines:
Brand strategy and brand identity

In 2017, Qmall decided to re-brand to compete with new and expanding malls within the city of Doha. We believed this opportunity would be realised by re-inventing the space for the local community. The idea that will gather people living in the neighborhood and create a special bond between people and place.

We helped establish their vision of building a stronger community one day at a time.

They aim to be an integral part of the community, providing a focal point to bring people together so they can find all they need in one place. From this, the big idea “catalyst” was created for the brand.

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Old brand logo

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New brand logo

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Losail Circuit Sports Club

Begin your brand odyssey, contact Clive:

Phone: +353 83 367 1211

Email: clive@turasbranda.com