In 2017, Qmall decided to re-brand to compete with new and expanding malls within the city of Doha. We believed this opportunity would be realised by re-inventing the space for the local community. The idea that will gather people living in the neighborhood and create a special bond between people and place.
We helped establish their vision of building a stronger community one day at a time.
They aim to be an integral part of the community, providing a focal point to bring people together so they can find all they need in one place. From this, the big idea “catalyst” was created for the brand.