Location: Doha, Qatar
Sector: Car Dealership
Agency: 60 Degrees
Senior brand designer: Clive Connaughton
Brand strategy and brand identity
About this project
Skyline Automotive is setting new standards for auto dealers in Qatar with a personalised approach to customer service excellence and aftersales care. As the official distribution partner for Hyundai Motor Company and Genesis for the State of Qatar, they are bringing some of the world’s most innovative, high performing and stylish vehicles to the country.
Skyline Automotive identified an opportunity in the domestic automotive market. Although being one of the car brands surging ahead in the global market, Hyundai’s local potential within Qatar remained untapped. Upon its appointment as the new distributor of Hyundai and Genesis vehicles in the country, the Skyline Automotive management team approached Sixty Degrees asking to help develop its brand.
The local automotive market is characterised by legacy practices rather than progress. The time has come for a new breed of car distributor to enter the stage.