Location: Doha, Qatar
Agency: 60 Degrees
Senior brand designer: Clive Connaughton
Brand strategy and brand identity
About this project
In 2017, Qmall decided to re-brand to compete with new and expanding malls within the city of Doha. We believed this opportunity would be realised by re-inventing the space for the local community. The idea that will gather people living in the neighborhood and create a special bond between people and place.
We helped establish their vision of building a stronger community one day at a time.
They aim to be an integral part of the community, providing a focal point to bring people together so they can find all they need in one place. From this, the big idea “catalyst” was created for the brand.
Old brand logo
New brand logo