Location: Doha, Qatar
Sector: Health and wellness
Agency: 60 Degrees
Senior brand designer: Clive Connaughton
Brand strategy and brand identity
About this project
We are all greater than the sum of our parts. At the core of each of us, there is something almost indefinable, a kind of human vitality that must be nourished and preserved. Yet, as we relentlessly strive towards new goals, our very beings can become stretched. The Life+ brand is about reinvigorating this vitality through continual improvement of the body, mind, and nutrition. With a culture of wellbeing, self-awareness, wisdom, and progress through action, we hope to revitalise our members and help them return to their natural human conditions. The community we share with our members is one of respect for the greater things and united we are resilient in the face of all life’s challenges. We are all unique individuals, but through realising our own strengths and achieving self-knowledge, we can become stronger together. This is our tribe. Ultimately, Life+ offers users a space away from the discordant rhythms of modern life where they can synchronize once again with their most essential elements. Helping individuals refocus their potential is our mission. At Life+, we cultivate the art of human vitality.
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