Location: Galway, Ireland Sector: Retail Product Agency: H+A Year: 2013 Services: Brand strategy and brand identity
About this project
Abella Viva was to be an affordable fake tan alternative to your high street brands. Its fun and irreverent personality was aimed at a young female audience. It promised to offer customers a natural, non-streak look making it Irelands ‘perfect tan’. Unfortunately, Abella Viva never made it to market due to financial difficulty and became an unutilised concept. Clive was tasked with creating the brand identity after working closely with H+A on the brand strategy. Regrettably, it was never placed on a shelf to celebrate the hard work put in by the client and their team, but who knows what may happen in the future.
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