Agency: 60 Degrees
Senior brand designer: Clive Connaughton
Services: Strategy and communication
About this project
This brand campaign is not about money. It is about bringing to life Qatar’s illustrious culture and traditions that live within it’s illustrated currency. Commercial Bank provide the platform for people to enhance their culture and traditions, a platform for new possibilities. Furthermore, portraying their slogan, ‘Everything is Possible’.
For Qatar National Day 2018, Clive worked with 60 Degrees to demonstrate this concept. They had the simple idea of bringing Qatar’s currency to life, which gained huge interest from around the country, making people excited and intrigued about the Qatari culture – the main objective of the Qatar National Day.