Losail Circuit Sports Club

Living passion

Location: Doha, Qatar
Sector: Motorsport
Year: 2019
Senior brand designer: Clive Connaughton
Agency: 60 Degrees


Disciplines: Brand strategy and brand identity

Manifesto

LCSC is the home of motorsports in Qatar.
The must-visit destination for those who live life in a higher gear.
A place where passion meets power and visitors only need the edge of their seats.
Poetry in motion, on the circuit where desert meets ocean.
Because like the legends that grace their track…
They know that being world-class is not about hollow maxims or empty proclamations.
It takes hard work, dedication and passion.
At LCSC, they are the embodiment of these ideals.
We live and breath motorsport and yearn to share our obsession with visitors.
Every adrenaline pumping, fist thumping, jaw-dropping, heart-stopping second.
We aim to inspire the next generation of the sport, to bring it to new heights.
Because we don’t just host world champions at LCSC, we breed them.
This is LCSC.

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Old brand logo

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New brand logo



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The entire brand language derives from the shape of the LCSC track.

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Previous project

Qmall

Next project

Skyline Automotive

Begin your brand odyssey, contact Clive:

Phone: +353 83 367 1211

Email: clive@turasbranda.com