Another year another successful Local Enterprise Week by the Donegal County Council. If there is anything to be learned from all of the guest speakers at this years event, it is the importance of having a brand vision.
The mental picture of the future YOU desire is more than just a goal; it is the embodiment of your hopes and dreams — the image of what has not yet happened, but what the future may hold. In business, having a clear vision is critical. It is a potent tool to achieve the results you want.
Having a vision means we have a clear sense of purpose. It means we have a much larger picture of our business or our life than merely setting and reaching short term goals and tackling problems as they come along. Visions drive our passion and dreams, and they reflect real efforts to create tangible results.
We have got to give ourselves the freedom to dream – use our imagination to see and feel what does not yet exist. Goals and objectives come from the head; a vision comes from the heart. This year’s Local Enterprise Week allowed us to use our creative power, to re-think the unthinkable and shake off the shackles. Donegal can be the platform that will enable you to conquer your industry.
TurasBranda were delighted to be the agency that help the Local Enterprise Office promote the week of events. The concept for this years event was ‘2020 Vision’. The local icon that is the Fanad Lighthouse proved to be the perfect metaphor for this years communication concept, “Like Fanad Lighthouse guiding the ships at sea, Local Enterprise Week will show you the way, and set your imagination free.”
The concept’s visual expression was rolled across the iconic and always anticipated event brochure, event signage and digital marketing collaterals.
If you would like help establishing and defining your brand vision, get in touch with Clive for a casual chinwag: email firstname.lastname@example.org.
See below a selection of images from this years branded event collaterals.
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