Al Jood Stud

Arabian chemistry

Location: Doha, Qatar
Sector: Horse Stud
Year: 2017
Senior brand designer: Clive Connaughton
Agency: 60 Degrees

Disciplines:
Brand strategy and brand identity

Like people, stars are born. Their birthplaces are huge, mystical clouds known as ‘nebulas’. In our case, the horses are the stars and the Al Jood stables is their nebula. It is a place of wonderment; where creation happens with a touch of magic and a dash of beauty.

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Clive was the senior brand designer involved with the strategic development of the Al Jood brand. They had an existing logo, but not a brand identity. Together with 60 Degrees, he crafted a new look and feel which included a new graphic device, typography, colour and photography styling. Upon establishing a solid brand foundation and brand styling, Clive implemented the brand across a wide range of print and digital platforms, successfully connecting the Al Jood brand to it's defined target audience.

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Previous project

Life+

Next project

Commercial Bank

Begin your brand odyssey, contact Clive:

Phone: +353 83 367 1211

Email: clive@turasbranda.com